Wahoo Creative Case Studies

Case Studies - Travel

Cruiseco are one of the early tour operators to embrace the tourism opportunities unfolding in the newly opened country of Myanmar.

Wahoo was asked to capture the magic that is "The road to Mandalay"

Myanmar is a country rich in culture, a turbulent history and some of the friendliest people in Asia

One of the key elements Wahoo produced was a double page spread in the Australian Womens Weekly - Australia's leading magazine.

This was further enhanced by providing all readers the opportunity to watch a specially produced video by scanning a page in the story

Wahoo also provided Cruiseco with an extensive portfolio of photos for all their brochures, PR, intermnal marketing and media kits.

Video - On the Road to Mandalay

This video was watched by thousands of Womens Weekly readers by simply using the viewa app.

An extensive photo library was produced for use in PR, social media, internal marketing and media kits

Part of the photographic brief was to highlight the wealth of culture and history so accessible in Myanmar

Just as important was to highlight the quality of food and service on board the ship.